The Disturbing Science of Ultra-Processed Food

Josh Brett
Josh Brett
Published on 10.04.2026

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70% of the American food supply is now ultra-processed, and the foods marketed as "healthy" often use the same tricks as the ones making you overeat.
This is how they engineered your cravings, and how to take them back.

Disclaimer:
This video was heavily inspired by my interpretation of two books: Salt Sugar Fat by Michael Moss and The End of Overeating by Dr. David Kessler. If you want to go deeper on anything covered here, both are well worth reading.

Sources: https://brettjosh.com/videos/upf
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๐—ง๐—ต๐—ฒ ๐—œ๐—ป๐˜€๐—ฎ๐—ป๐—ฒ ๐—˜๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—ผ๐—ณ ๐—จ๐—น๐˜๐—ฟ๐—ฎ ๐—ฃ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€๐—ฒ๐—ฑ ๐—™๐—ผ๐—ผ๐—ฑ
00:00 The Insane Engineering of Ultra-Processed Food
01:32 The Rise of Ultra-Processed Food
02:36 The Rise of the Chip
04:14 The Bliss Point
06:00 Vanishing Caloric Density
08:28 Corporate Incentives
09:43 Consequences
10:44 How to 'Win'

Runtime 00:13:12

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